Menchie's Frozen Yogurt shop is part of a $8 billion industry with strong growth.  The business is located in a busy strip center on a major street in West Houston.  The facilities seats 22 inside and 8 on the outside patio.  The shop offers 12 self-serve flavors of frozen yogurt with a large condiment bar for adding fruits, nuts, and candy.  They do some catering, but this has great potential for growth catering for kids birthday parties, childcare centers, local schools, and company parties promoting healthy snacks.  Approximately 70% of the business is done from 7 PM to 10 PM.  A major car wash next door helps draw traffic to the shop.  The business appeals to families with children and people who seek a happy, friendly frozen dessert experience.